On September 23, Thinker launched CASTORY, a service that integrates online and offline data held by companies for automatic, AI-based analysis of customer journeys. The service enables visualization of problem points in user behavior and the impact of improvements. Its monthly cost starts at ¥50,000 (approx. $475).
CASTORY integrates online and offline data on customer behavior to enable aggregated analysis. The service automatically classifies customers with similar behavioral tendencies and automatically analyzes problem points in their behavior and the impact of improvements. It then visualizes the series of actions taken by customers together with the results of the analysis as a customer journey. By identifying important points of contact and actions in the customer journey based on the analysis results, it becomes possible to optimize communication with customers.
The company has obtained a patent for the AI technology used in the service. This technology classifies users into quantitative clusters based on behavioral data, visualizing the typical flow of behavior in each cluster as a customer journey. According to the company, the technology enables automation of analysis and visualization that previously required an enormous investment of man hours by workers with a deep understanding of business and customers.
The company's future plans include the expansion of consulting services using CASTORY, the development of features such as policy management and effect verification, the expansion of data linkage functions and collaboration with CDP vendors.